5 Benefits of Using a Customer Data Platform

Ash DSouza • December 6, 2021

We are LayerFive, and we are bringing you five benefits of using a customer data platform.


Customer data platforms help businesses better understand their customers and build deeper relationships with their audience.


Organizations can leverage high-quality data that deliver more personalized experiences that can drive engagement and sales. It's been reported that by 2022 91% of companies will have implemented a customer data platform.


Let's get started with five key benefits. 


  1. You can build unified customer profiles. A CDP collects and unifies all of your customer data across various sources like social media, email, and paid search and stores it in one place. You gain insights into each customer journey, the different touchpoints, and how you can effectively reach them at the right time on the right channel. 

  2. You can personalize the customer experience. Customers today want personalization, and with a CDP you get accurate data allowing you to launch personalized ads and campaigns. Did you know that 80% of shoppers want more personalization and are more likely to make a purchase.

  3. Improve customer satisfaction and build loyalty. CDP lets you put engaging content that matches your customer's interests and helps them make an informed purchase that earn their trust and loyalty 73% of companies report that a CDP will be critical to their customer experience efforts.

  4. Integrate with AI and automation. You can power customer data insights using AI and automation. You can use a CDP to access a shopper's purchase history and analyze their shopping patterns to determine how they will buy in the future. 

  5. Customer data platforms equal happier teams. Digital marketers need data consolidation, a powerful infrastructure that collects stores, and unifies data. This strengthens communication by sharing customer data and allowing it to be accessible and activated across your entire organization.



With LayerFive you get accurate and high-quality data that fuels growth. You can enhance the customer journey, improve customer satisfaction, drive personalization with custom offers. And increase sales and engagement. Contact layer five today to learn more about how your organization can benefit from using a customer data platform.


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