When the cookies crumble...

Ash DSouza • Mar 23, 2022

LayerFive is here to help your organization transition from 3rd-party to a first-party data approach.

As an e-commerce company or agency, you are undoubtedly trying to make sense of the customer data coming in from various digital marketing sources. Don't let the effects of 3rd party cookies muddle your customer data any further.

 

LayerFive offers a patent-pending, AI-driven technology that allows digital marketers to fine-tune their audiences, learn how customers interact with your brand, and build real customer profiles.

 

We want to give you a free consulting session that provides you with practical advice and direction on transitioning from 3rd party cookies to 1st party cookies. In addition, if you choose to select LayerFive as your Customer data Platform of choice, for a limited time only, we'll give you a 50% discount off of our standard subscription fee. 

 

During this session, we'll show you:

  1. Your true omni-channel performance data. This includes click-through vs. view-through conversion breakdown and new customer vs. repeat customer breakdown. 
  2. Media sources that can generate additional growth for you and media sources where you have a lower return than your peers.
  3. Opportunities to increase sales with the existing customers, e.g., current customers currently interacting with your products/websites, etc. 
  4. Determine where you are getting value from your digital marketing presence.

Schedule your free consulting session today!


SIGN ME UP

You might also like:

Google Pays $23 Million: How a CDP Can Help Prevent Future Breaches
By Ash DSouza 12 Jan, 2023
After a 12-year legal battle, Google has agreed to pay $23 million to settle a class action lawsuit brought by consumers who claimed that the company's search engine shared their queries with advertisers or other third parties without their permission. Originally filed in 2010, the lawsuit alleged that when a Google user clicked on a link in search results, the site shared the search terms entered with third parties, potentially revealing personal information about the searcher. According to the suit, advertisers pay Google to see what search terms led consumers to a particular page.
By Ash DSouza 11 Jan, 2023
As we head into 2023, retailers will need to be even more agile and responsive to the changing landscape to stay competitive and continue driving growth. This means adapting to shifting consumer preferences, new market conditions, and rising costs. One major challenge facing retailers is the shift toward e-commerce, which has accelerated rapidly during the pandemic. Online sales are projected to reach more than $31 trillion by 2025, taking an increasingly larger slice of total retail sales worldwide. To stay competitive in this environment, retailers need to offer seamless and convenient online shopping experiences and effectively leverage social media and influencer marketing to drive customer acquisition and retention.
Accelerate Your Business with Multi-Touch Attribution
By Ash DSouza 30 Dec, 2022
Multi-touch attribution is analyzing and attributing the credit for a sale or conversion to multiple touchpoints in the customer journey rather than just one touchpoint. This can be particularly useful for e-commerce businesses, as it helps marketers understand the effectiveness of different marketing channels and tactics in driving sales.
Share by: