Performance Marketer (Meta Ads, Google Ads, Email/SMS)

About LayerFive

LayerFive is a marketing and advertising technology company helping brands maximize customer acquisition and engagement through data-driven marketing. We are looking for a highly skilled Performance Marketer to help our e-commerce clients maximize their growth through performance marketing utilizing LayerFive platform insights and audiences.

Role Overview

The ideal candidate will be responsible for planning, executing, optimizing, and reporting on Meta Ads, Google Ads, Email, and SMS campaigns. Preference will be given to candidates with proven experience driving growth for e-commerce retailers through performance marketing strategies.

Key Responsibilities

• Plan and manage Meta (Facebook/Instagram) Ads, Google Ads, and YouTube Ads with a focus on ROAS.
• Optimize and scale campaigns through A/B testing, audience segmentation, and budget allocation.
• Develop and execute Email and SMS marketing strategies to nurture potential customers and improve customer lifetime value.
• Analyze ad performance data and report on key metrics (CPA, CTR, ROAS, LTV, etc.).
• Continuously refine campaign strategies based on performance insights and industry trends.
• Collaborate with the creative team to develop high-converting ad creatives and landing pages.
• Stay updated on platform changes, best practices, and new growth opportunities.

Qualifications & Experience

• 3+ years of experience in performance marketing for e-commerce or direct-to-consumer brands.
• Strong expertise in Meta Ads Manager, Google Ads, and email/SMS marketing platforms.
• Proven track record of optimizing campaigns to drive revenue and improve ROAS.
• Experience with Google Analytics, conversion tracking, and attribution models.
• Proficiency in audience targeting, retargeting, and lookalike strategies.
• Strong analytical mindset with the ability to interpret data and make data-driven decisions.
• Self-motivated and able to work independently in a remote setup.

Why Join LayerFive? 

• Work with a cutting-edge marketing tech company focused on innovation and growth.
• Remote flexibility with a dynamic and results-driven team.
• Opportunity to manage high-budget campaigns and work with leading e-commerce brands.
• Competitive compensation based on experience and performance.

How to Apply

Apply below, or send your resume, case studies/portfolio, and pitch  highlighting your relevant experience to careers@layerfive.com.