Tracks visitors that came to your site via Google Organic and Google Ads in LayerFive.

Ash DSouza • April 6, 2022

Google visits performance tracks the number of visitors that came to your site via Google organic and Google ads. 


Visits through ads measure visitors who clicked a Google ad and then visited your site. 


Google ad clicks reports daily clicks. Ideally, this number and visits through ads will match closely, but usually, visits through ads will be lower than the number of Google ad clicks. This is due to the fact that some of the visitors may not land on your website after clicking an ad and may decide to hit the back button or close the browser quickly. 


All visits measures the total number of visitors from Google organic and ads. If your ads visits are going up, but overall visits from Google are not proportionally going up, then your ad dollars may be cannibalizing your organic traffic. If this is happening to you, contact your LayerFive account manager to learn how you can overcome this challenge. 


To learn more about the LayerFive Unified Customer Data Platform, contact us at www.layerfive.com.

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