This the second in the series of “Ad Performance in the Cookieless World: Soar or Crash”. Here I explore how data could mislead brands into believing that they are getting good return on ad spend (ROAS) but the reality could be that the ads may not be the real cause of the acquisition. Getting the ad performance measurement right in a multi-channel , multi-device world is complex but necessary to get the right insight into how your ad dollars are doing.
Other blogs in this series:
Ad Performance in the Cookieless World: Soar or Crash
Bringing in New Visitors: Not all paid clicks are created equal
Ad Performance in the Cookieless World: The Incremental Micro Factors
The post Your Advertising Analytics Could be Misleading You appeared first on LayerFive.
