Take control of your marketing performance with a next-generation Customer Data Platform (CDP) built for modern businesses. LayerFive’s CDP empowers you to unify customer identities, analyze behaviors, attribute conversions, and activate smarter campaigns — all from a single platform.
LayerFive is designed for businesses that want to break down data silos, boost ROI, and engage customers with privacy-compliant, first-party data.
A Customer Data Platform (CDP) is a unified software system that collects, consolidates, and activates customer data from multiple sources into a single, actionable view. Unlike traditional analytics tools that simply report on what happened, a modern CDP empowers marketers to understand customer behavior, predict future actions, and activate personalized campaigns across every channel.
In today’s fragmented digital landscape, businesses interact with customers across dozens of touchpoints: websites, mobile apps, email, social media, advertising platforms, in-store visits, and more. Each interaction generates valuable data, but without a CDP, this information remains siloed and disconnected, making it nearly impossible to understand the complete customer journey or measure true marketing ROI.
Most marketing teams struggle with a painful reality: they’re drowning in data but starving for insights. The typical marketing technology stack includes data collection tools like Supermetrics or Funnel.io, business intelligence platforms like Looker or PowerBI, web analytics solutions, attribution platforms, email marketing systems, and numerous other specialized tools. Each platform operates in its own silo, requiring significant technical expertise to maintain and making it nearly impossible to get a unified view of marketing performance.
This fragmentation creates three critical problems. First, marketing teams waste countless hours manually pulling data from different sources, cleaning inconsistencies, and building reports instead of focusing on strategy and optimization. Second, without unified data, marketers can’t accurately attribute conversions or understand which channels truly drive results, leading to wasted ad spend and missed opportunities. Third, most businesses recognize less than 10% of their website visitors, meaning 90% of their marketing investment goes toward attracting anonymous traffic they can’t effectively retarget or personalize for.
Research shows that 47% of marketing budgets are wasted on ineffective channels and campaigns, primarily because marketers lack the unified data infrastructure to make informed decisions. This represents hundreds of thousands of dollars in lost opportunity for most businesses.
LayerFive reimagines what a customer data platform should be. Rather than just collecting and storing data, LayerFive transforms raw marketing information into actionable intelligence that directly impacts your bottom line. Our unified platform consolidates data unification, identity resolution, multi-touch attribution, predictive analytics, and AI-powered activation into a single, easy-to-use solution.
LayerFive Axis serves as the foundation of our customer data platform, solving the data unification challenge that plagues marketing teams. With Axis, you can connect all your marketing and advertising data sources within minutes, regardless of whether you’re a data analyst or a marketer with no technical background. The platform automatically pulls, cleans, and unifies data from platforms like Meta, Google Ads, TikTok, email marketing systems, and even your internal planning and budgeting spreadsheets.
The value proposition is immediate and tangible. Marketing teams typically save 50% of their data analyst time that was previously spent on data wrangling, translating to approximately $50,000 in annual labor savings. Additionally, Axis replaces multiple tools in your marketing stack. The typical business spends $60,000 to $200,000 annually on data integration and business intelligence tools alone, not to mention another $15,000 to $120,000 on creative analytics platforms. LayerFive Axis consolidates these functions for a fraction of the cost, starting at just $49 per month.
But the real power of Axis extends beyond cost savings. With unified data at your fingertips, you gain the ability to build beautiful custom dashboards that provide a bird’s eye view of marketing performance, share specific insights with clients or team members without giving them access to your entire data warehouse, and most importantly, make data-driven decisions in minutes rather than days.
Most attribution platforms tell you which channels are claiming credit for conversions, but they can’t tell you which channels are actually driving results. LayerFive Signal changes that equation entirely by combining our proprietary L5 Pixel tracking with industry-leading identity resolution to give you the full funnel visibility that’s been missing from your marketing stack.
Signal provides comprehensive web analytics, multi-touch attribution, media mix modeling, and customer journey insights in a single platform. This means you can finally answer the questions that keep you up at night. Which channel is truly performing when you look beyond last-click attribution? What’s the halo effect of your social and display advertising on direct and organic traffic? Where are visitors dropping out of your funnel, and which campaigns, ads, and creatives are actually working across channels?
Signal also reveals what percentage of visitors in your funnel are identified and addressable for retargeting, how complex your customer journey really is, which landing pages lead to better conversions, and most critically, where your next marketing dollar should be spent for maximum return.
The platform consolidates what typically requires multiple expensive tools: web analytics, attribution modeling, journey analytics, media mix modeling, and predictive analytics. Businesses using Signal regularly save $30,000 to $300,000 annually on analytics and attribution tools while simultaneously improving their marketing ROI by 20% to 50%.
Here’s a sobering statistic: over 95% of website visitors don’t convert on their first visit, but by visiting your site, they’ve signaled clear intent to purchase. The problem is that most e-commerce businesses recognize less than 10% of their site traffic, and B2B companies fare even worse. This means the vast majority of your marketing investment goes toward attracting visitors you’ll never be able to effectively retarget or personalize for.
LayerFive Edge solves this challenge by increasing visitor recognition by 2X to 5X compared to typical tools, then using cutting-edge AI to score every visitor for engagement and purchase propensity. Edge builds predictive audiences based on visitor behavior and makes these segments available for activation across every channel: email, SMS, Meta, Google, TikTok, and more.
The business impact is direct and measurable. Edge enables you to identify which visitors are likely interested in specific products when you need to move inventory, find customers who are at risk of churning or have gone cold, see who’s abandoning carts and what items they left behind, and discover highly engaged visitors who haven’t purchased yet. You can also identify loyal customers who haven’t engaged recently and determine which products to include in personalized messages to each individual.
More powerfully, Edge enables automated marketing workflows. You can set up automatic feeds to your email marketing platform to re-engage visitors who are disengaging without converting, retarget individuals on Google and Meta with specific product offers based on their demonstrated interests, and personalize every customer touchpoint based on their unique journey and predicted behavior.
Businesses using Edge typically see conversion rate improvements of 20% to 50%, directly impacting revenue while also enhancing brand perception through superior customer experience.
The era of agentic AI has arrived, and it’s transforming how marketing decisions are made. But AI is only as good as the data it has access to, and most AI tools lack the contextual, identity-resolved data necessary to deliver truly actionable insights.
LayerFive Navigator changes this by providing an AI layer that works across all LayerFive products. Navigator includes out-of-the-box AI agents that monitor performance and alert you when something abnormal occurs, a trained chatbot that can answer complex marketing questions using your unified data, and an MCP server that makes your data available to integrate with your enterprise AI tools.
Navigator represents the future of marketing operations: AI agents working on your behalf to find insights that improve performance, suggest budget reallocations based on real-time data, identify creative opportunities and potential issues before they impact results, and automate routine analysis and reporting tasks. The result is marketing teams that operate 10X more efficiently while making better decisions backed by comprehensive data.
Configure tracking to capture all touchpoints and examine performance through multiple attribution models: last-click shows which channels close conversions, first-click reveals which introduce customers, linear distributes credit equally, time-decay emphasizes recent interactions, and position-based highlights first and last touches.
LayerFive Signal implements sophisticated multi-touch attribution automatically, including modeled view-through attribution that captures the impact of impressions that influenced later conversions.
Agencies face the dual challenge of managing marketing performance for multiple clients while demonstrating clear value to justify their fees and retain accounts. LayerFive’s customer data platform addresses both needs through agency-specific features and a compelling economic model.
The platform provides agency-level dashboards that enable oversight across all client accounts, generous commission structures that reward agencies for bringing brands to the platform (20% commission in the first year, 10% thereafter), and free agency management tools including user access control, agency-level metrics, and streamlined client onboarding.
This approach enables agencies to provide superior service to clients through better data and insights while also creating a new revenue stream through platform commissions. The result is stronger client relationships, improved retention, and increased profitability for the agency.
E-commerce brands face unique challenges in the modern marketing landscape. With customer acquisition costs rising and attribution becoming increasingly complex, successful brands need more than basic analytics. They need a customer data platform that provides actionable intelligence.
LayerFive serves as a complete alternative to bloated platforms like TripleWhale, offering better support, more competitive pricing, and immediate value even at the entry-level. For brands using TripleWhale who aren’t getting value from attribution and other premium features but need unified reporting, LayerFive provides an easy migration path with better economics.
The platform enables e-commerce brands to consolidate their marketing tech stack, eliminating the need for separate tools for data integration, attribution, analytics, and audience activation. Brands typically save $100,000 to $300,000 annually while improving marketing ROI by 20% to 50% through better attribution, increased visitor recognition, and AI-powered audience segmentation.
Consider the success of Billy Footwear, a LayerFive client that increased revenue by 72% year-over-year with only a 7% increase in ad spend. This dramatic improvement came from having accurate attribution data that showed which channels truly drove conversions, enabling them to reallocate budget to high-performing campaigns while cutting waste.
High-growth B2B SaaS companies, especially those with both product-led growth (PLG) and sales-led growth (SLG) motions, face particularly complex attribution challenges. Marketing efforts span events, webinars, affiliate programs, lead generation sites, LinkedIn, Google Ads, Reddit, and numerous other channels. Meanwhile, conversions might occur through self-service signup, demo requests, sales conversations, or a hybrid journey combining multiple touchpoints.
LayerFive’s customer data platform is specifically built to handle this complexity. The platform integrates all marketing and advertising campaigns in one place, provides complete visibility into both PLG and SLG funnels including revenue, pipeline, LTV, and channel effectiveness, and resolves visitors through industry-leading first-party identity resolution combined with company-level identification.
For B2B companies, this means finally understanding which marketing activities drive pipeline and revenue, not just leads. You can segment visitors by engagement level and tailor outreach accordingly, identify high-intent accounts even when individuals remain anonymous, and connect marketing activities to closed revenue to prove marketing’s impact on business outcomes.
The foundation of any effective customer data platform is identity resolution: the ability to recognize individual visitors across devices, sessions, and channels, then connect that activity to eventual conversions. Most platforms struggle with identity resolution, leaving marketers with fragmented data and inaccurate attribution.
LayerFive’s proprietary approach combines multiple identity resolution techniques. Our first-party identity resolution uses AI-powered probabilistic and deterministic matching to connect visitor sessions across devices and time periods. This approach is privacy-compliant (GDPR and CCPA) while dramatically outperforming traditional cookie-based tracking.
For businesses that want to go further, LayerFive enables integration with third-party identity resolution providers, giving you flexibility to enhance visitor recognition even more. The result is identity resolution rates of 50% or higher compared to the 10% typical of standard analytics platforms, fundamentally changing what’s possible in terms of attribution and personalization.
Most platforms claiming to be customer data platforms are actually specialized tools that handle one aspect of data management. They might unify data sources but lack attribution. Or they provide attribution but can’t activate audiences. Or they segment customers but can’t integrate with your advertising platforms.
LayerFive truly unifies your entire marketing data operation in one platform. You get data integration from all sources, identity resolution across devices and channels, multi-touch attribution that shows what’s really working, predictive analytics and audience segmentation powered by AI, and activation capabilities that push audiences to every major marketing channel.
This comprehensive approach eliminates the need for multiple specialized tools, dramatically reducing both cost and complexity while ensuring all your marketing data flows through a single, consistent system.
Most customer data platforms focus exclusively on either e-commerce or B2B, forcing the other market segment to make do with tools that don’t fit their needs. LayerFive is different because we built our platform from the ground up to serve both markets equally well.
For e-commerce, we provide Shopify integration, abandoned cart tracking, product analytics, and consumer-level identity resolution. For B2B, we offer account-level tracking, company identification, pipeline attribution, and integration with CRM and marketing automation platforms. Both markets benefit from the same core strengths: unified data, accurate attribution, and AI-powered insights.
When you compare LayerFive to competitors like TripleWhale, Northbeam, Hyros, or combinations of tools like Supermetrics plus a business intelligence platform, our customer data platform consistently offers more comprehensive features at a better price point.
Compared to TripleWhale, LayerFive provides superior attribution modeling, better identity resolution, more flexible reporting, AI-powered audience segmentation that TripleWhale lacks entirely, and more competitive pricing especially for growing brands. Where TripleWhale charges premium prices for features many brands don’t need, LayerFive offers tiered pricing that scales with your business.
Against Northbeam, which focuses primarily on attribution for larger e-commerce brands, LayerFive provides comparable attribution capabilities while also offering data unification, audience activation, and AI insights that Northbeam doesn’t include. And LayerFive is accessible to businesses of all sizes, not just large enterprises.
For businesses currently using Supermetrics or Funnel.io for data integration plus a business intelligence tool like Looker or PowerBI for reporting, LayerFive consolidates all these functions while adding attribution, identity resolution, and audience activation capabilities. The total cost is typically 50% to 70% less than the combined cost of separate tools, with the added benefit of not requiring a data engineer to maintain.
Understanding the return on investment from a customer data platform requires looking beyond the subscription cost
to consider both cost savings and revenue impact.
LayerFive eliminates or dramatically reduces spending across multiple categories. Data analyst time savings amount to approximately 50% of time previously spent on data wrangling, typically worth $50,000 annually. Tool consolidation saves $60,000 to $200,000 on data integration and business intelligence platforms, plus another $15,000 to $120,000 on creative analytics tools. Additional analytics, attribution, and segmentation tools cost $30,000 to $300,000 that LayerFive replaces.
When you add up these savings, most businesses find that LayerFive pays for itself multiple times over through cost reduction alone, without even considering revenue impact.
The revenue impact of accurate attribution and better audience targeting is significant. Most businesses using LayerFive see advertising ROI improvements of 20% to 50% by reallocating spend from underperforming to high-performing channels, implementing Meta and Google Conversion API for improved tracking and optimization, increasing addressable audience by 20% to 50% through better identity resolution, and optimizing campaigns based on true attribution rather than platform-reported metrics.
For a business spending $1 million annually on paid advertising, a 30% ROI improvement translates to $300,000 in additional revenue without increasing ad spend. This revenue impact alone typically justifies the investment in LayerFive many times over.
Beyond direct cost savings and revenue growth, LayerFive dramatically improves marketing team efficiency. Most businesses report at least 20% time savings after implementing LayerFive compared to their previous workflow, with some reporting savings of 50% or more.
This efficiency improvement enables marketing teams to focus on strategy, creative development, and optimization rather than manual data work. The result is better marketing outcomes and higher job satisfaction for marketing teams who can finally focus on work that matters.
One of LayerFive’s key advantages is implementation speed. Unlike traditional customer data platforms that require months of professional services and technical integration, LayerFive can be operational in less than one hour.
For Axis (unified data), you simply sign up, connect your data sources through our pre-built integrations, create custom metrics if needed, upload your marketing budgets and calendar, and start using system-defined reports immediately. Custom reports and dashboards can be created as needed without requiring technical expertise.
For Signal (attribution), you add the L5 Pixel to your website, enable Meta Conversion API, configure URL parameters for email and SMS platforms, and set up email/phone capture integration. Within 24 hours, you’ll have attribution insights flowing through the platform.
For Edge (audience activation), no additional setup is required beyond Signal. The platform automatically begins scoring visitors and building predictive audiences that you can activate immediately.
Navigator (AI insights) is integrated across all products and begins providing value from day one.
LayerFive’s pricing model is designed to be accessible to businesses of all sizes while scaling appropriately as you grow.
LayerFive Axis starts at just $49 per month for businesses with less than $500,000 in annual marketing spend, with higher tiers available up to $250 per month for businesses spending over $5 million annually. All tiers include five data sources, with additional sources available for $20 per month. You can add Dashboards for 50% of your tier price, Creative Analytics for 25%, and AI Agents with MCP Server for 50%.
Attribution (Signal) pricing ranges from $99 per month for businesses under $500,000 in annual revenue to $1,999 per month for businesses doing $30 million to $50 million annually, with custom pricing available for larger enterprises.
Edge (personalization and AI audiences) follows the same pricing structure as Signal, starting at $99 per month and scaling with your business size.
Navigator can be added to any Axis plan for $20 per month, or to Signal and Edge plans for $99 per month.
This tiered approach ensures that growing businesses can access enterprise-grade customer data platform capabilities without enterprise-grade prices, while larger businesses pay appropriately for the value they receive.
Replace the patchwork of connectors, BI tools, attribution models, and manual
spreadsheets with a unified, agentic-AI-ready data backbone.
Data unification &
reporting
Connect sources in minutes, build custom metrics & dashboards, ship exec-ready reports.
Analytics, Attribution &
Journeys
First-party pixel + ID resolution, channel truth, halo and incrementality, MMM & cohorts.
Audiences &
Personalization
Predictive scoring, product affinity, rule- and AI-segments, activate everywhere.
Agentic AI
Out-of-the-box agents, anomaly alerts, budget/creative suggestions, MCP to your AI stack.
saved per year (Axis consolidation)
ROAS uplift with first-party CAPI & modeled attribution
ROI when Edge + Navigator are activated
Built-in security and compliance
Connect with your favorite tools in minutes
ISO 27001 CertifiedInternational standard for information security management
SOC 2 Type II CompliantAudited controls for security, availability, and confidentiality
Data Retention18-month standard retention (longer on Enterprise)
Privacy-First
“Using LayerFive, we were able to leverage deeper insights that helped us double our sales in 3 months, while saving wasted ad spend.”
CEO, BILLY Footwear
A CRM (Customer Relationship Management) system primarily manages known customers and prospects, tracking interactions, deals, and communications. A customer data platform like LayerFive collects data from both known and unknown visitors across all touchpoints, unifies this data through identity resolution, and enables marketing activation. While CRMs focus on sales processes and customer service, CDPs focus on marketing optimization and personalization.
LayerFive is built privacy-first with GDPR and CCPA compliance at the core. We’re ISO 27001 certified and SOC2 Type 2 compliant. Our first-party tracking approach respects user privacy while providing the insights you need. The platform includes consent management features and enables you to honor customer data preferences across all channels.
Yes. LayerFive provides pre-built integrations with all major marketing platforms including Shopify, Meta, Google Ads, Klaviyo, TikTok, and dozens of others. For custom integrations, our API enables connection to any system. Most businesses can connect their entire marketing stack in less than an hour without technical expertise.
Many businesses see immediate value from unified reporting and dashboards on day one. Attribution insights typically become reliable within 7-14 days as the system collects sufficient data. Full ROI optimization often takes 30-60 days as you analyze attribution data and reallocate spending to high-performing channels. However, the time savings from eliminating manual data work begins immediately.
LayerFive serves businesses from startups spending $50,000 annually on marketing to enterprises spending $50 million or more. Our tiered pricing and scalable platform architecture ensure you get appropriate features and performance regardless of size. Small businesses appreciate the accessibility and ease of use, while large enterprises value the comprehensive features and scalability.
LayerFive uses a combination of first-party data signals, device fingerprinting, and AI-powered probabilistic matching to identify visitors across sessions and devices without relying on third-party cookies. This approach is privacy-compliant while delivering identity resolution rates of 50% or higher, dramatically outperforming cookie-based tracking. For businesses that want even higher resolution rates, we can integrate with third-party identity resolution providers.
