The marketing analytics industry has a dirty secret: 47% of all marketing spend—$66 billion annually—is completely wasted due to broken attribution. Even worse, 51% of CTOs admit they don’t trust the data their advertising platforms report.
If you’re a marketing leader struggling to answer basic questions like “which channels actually drive conversions?” or “where should I spend my next marketing dollar?”—you’re not alone. The problem isn’t you. The problem is that traditional marketing analytics tools were built for a world that no longer exists.
At LayerFive, we’ve spent years solving exactly this problem. Our unified marketing intelligence platform addresses the root causes of marketing waste: fragmented data, broken attribution, and invisible customer journeys. This guide shows you why traditional analytics tools fail and how LayerFive delivers the truth about your marketing performance.
Your marketing data lives in dozens of places: Meta Ads Manager, Google Ads, TikTok, Shopify, Klaviyo, your CRM. Traditional marketing analytics tools promise to “connect” these sources, but connection isn’t the same as unification.
What actually happens? Your team uses Supermetrics or Funnel.io to extract data, stores it in Snowflake or BigQuery, then visualizes it in Looker or Tableau. Each integration point breaks regularly. Data gets stale. Reports that should take minutes require days of work.
The real cost: Your data analysts spend 50% of their time—literally half their working hours—just wrangling data instead of generating insights that could grow your business.
Facebook claims they drove 500 conversions. Google Ads says 400. But you only had 300 total conversions. Both platforms inflate their numbers because they get paid more when you believe their ads work.
The deprecation of third-party cookies has made this exponentially worse. Safari now expires cookies after one day. iOS privacy changes have crippled mobile tracking. Even Facebook admits publicly they can’t measure campaigns accurately anymore.
You’re making million-dollar marketing decisions based on data you know is wrong.
Most e-commerce businesses recognize less than 10% of their site traffic. You’re spending thousands or millions driving visitors to your site, then immediately losing the ability to re-engage with 90%+ of them.
The average consumer uses 3-4 devices daily—phones, tablets, laptops, smart TVs. Each creates a separate cookie ID that traditional analytics tools treat as a different person. Your analytics might show 10,000 visitors when you actually had 3,000 people visiting multiple times.
Without accurate identity resolution, you can’t understand customer journeys, calculate real conversion rates, or effectively retarget interested visitors.
With LayerFive, you can:
We didn’t build another dashboard or point solution. We built a complete unified marketing intelligence platform that replaces your entire fragmented
analytics stack—at 90% lower cost while delivering capabilities you don’t have today.
The Problem We Solve:
Your data analysts waste half their time on data extraction and cleaning. Reports take days instead of minutes. Your team makes decisions based on incomplete, outdated information.
How Axis Delivers:
Connect all your marketing data sources in under an hour—no data warehouse, no engineering team, no complex integrations. Meta, Google, TikTok, Shopify, Klaviyo, Salesforce, and 50+ other platforms connect via simple OAuth in 2-5 minutes each.
Your data flows automatically into a unified model built specifically for marketing analysis. No SQL required. No technical expertise needed. Whether you’re a marketer or data analyst, you immediately start analyzing instead of wrangling.
Built-in capabilities:
The Impact:
Eliminate $60-$200K in annual costs for data integration and BI tools. Free up 50% of data analyst time. Get reports in minutes instead of days.
Pricing: Starts at $49/month based on your marketing spend. Learn more about Axis →
Platform-reported attribution is inflated and contradictory. You can’t track visitors across devices. Every advertising platform takes credit for the same conversion. You’re making budget allocation decisions based on lies.
How Signal Delivers:
Our L5 Pixel captures granular first-party data directly on your domains—fully GDPR/CCPA compliant from day one. No dependency on third-party cookies that browsers are blocking.
Signal uses industry-leading AI-powered identity resolution combining deterministic matching (when users identify themselves) with probabilistic matching (analyzing behavioral patterns, timing, device characteristics) to achieve 2-5X better visitor identification than competitors like TripleWhale or Northbeam.
Comprehensive attribution capabilities:
Integration advantages:
The Impact:
Replace $30-$300K in attribution platform costs. Know which channels actually work. Achieve 20% ROAS uplift through proper server-side tracking. Make confident budget decisions based on truth instead of platform-inflated metrics.
Pricing: $99-$1,999/month based on annual revenue. Learn more about Signal →
You recognize less than 10% of site visitors. You’re spending heavily to drive traffic but losing 90%+ of potential customers because you can’t identify and re-engage them. Conversion rates are stagnant.
How Edge Delivers:
Edge achieves 2-5X better visitor identification than standard analytics tools through advanced AI that doesn’t depend on cookies. Every identified visitor gets automatically scored for engagement level and purchase propensity.
AI-powered capabilities:
Audiences you can build instantly:
Activation workflows:
The Impact:
Increase addressable audience by 20-50% across all channels. Achieve ~20% ROI improvement on Meta, Google, email, and SMS through better targeting. Directly impact revenue through enhanced conversion rates.
Pricing: $99-$1,999/month based on annual revenue. Learn more about Edge →
The Problem We Solve:
You have more data than ever but no time to analyze it. You need insights proactively, not three days after you remember to check. Your team needs AI that actually understands marketing context.
How Navigator Delivers:
Navigator works automatically across all LayerFive products as your agentic AI layer. Unlike chatbots that only answer when you ask, Navigator proactively monitors your marketing performance and alerts you to opportunities and problems before they impact revenue.
Proactive AI capabilities:
Conversational AI: Ask complex marketing questions in natural language and get instant answers grounded in your unified data. “Which campaigns drove the highest LTV customers last quarter?” “Where are we seeing cart abandonment spike?” “What’s our true customer acquisition cost by channel?”
Workflow automation: Connect Navigator’s MCP server to your tools for automated workflows:
The Impact:
Improve operating efficiency by 20-50% as measured by hours saved. Enable your entire organization to leverage marketing data through AI. Stop reactive firefighting and start proactive optimization.
Pricing: Add to Axis for $20/month, or to Signal and Edge for $99/month. Learn more about Navigator →
While competitors scramble to patch cookie-dependent systems, we architected LayerFive for the privacy-first era from day one. Our first-party data approach isn’t just compliant—it’s more effective than cookies ever were.
Privacy as competitive advantage:
Other companies acquire point solutions and duct-tape them together. We built Axis, Signal, Edge, and Navigator as integrated products from day one. They share the same data model, interface, and AI engine.
Real unification means:
Traditional marketing analytics tools charge enterprise prices for basic features. We believe powerful analytics should be accessible to growing brands, not just Fortune 500 companies.
Pricing philosophy:
Billy Footwear: 72% revenue increase with only 7% additional ad spend after implementing LayerFive attribution and predictive audiences.
$15M Shopify Brand: “We were spending $8K/month on TripleWhale and still couldn’t trust the attribution. LayerFive costs us $1,200/month and we finally have confidence in our data. The ROI improvement paid for the switch in the first month.”
B2B SaaS Company: “Our data analysts were spending 60% of their time pulling and cleaning data. Now they focus on strategy and optimization. LayerFive increased our team’s effectiveness by 3X while cutting our analytics stack costs by $180K annually.”
Marketing Agency (25 clients): “We charge clients $1,500/month for analytics. LayerFive costs us $200-$600 per client. Plus we earn 20% commission. The margin is incredible, and our clients get better insights than they ever had with TripleWhale.”
Direct Shopify integration, product-level analytics, creative performance tracking, cart abandonment audiences, and inventory movement automation. Replace TripleWhale at 70% lower cost with better attribution and 2-5X better visitor identification.
Multi-client dashboards, white-label reporting, 20% year-one commission on referred clients, free agency management tools. Build a profitable analytics practice with LayerFive as your technology foundation.
Long sales cycle attribution, CRM integration for pipeline tracking, company-level identification, account-based marketing audiences. Connect marketing activities to pipeline and revenue—not just website conversions.
Connect your data sources (1-2 hours), add the L5 Pixel (30 minutes), start seeing unified reporting immediately. Most brands are operational within one week.
Our customer success team reviews your setup, configures attribution models for your business, and trains your team on using all four products.
Start seeing ROI improvements from better budget allocation, enhanced retargeting, and data-driven decision making. Most brands achieve positive ROI within 30 days.
Stop wasting 47% of your marketing budget. Stop making decisions based on platform-reported data you don’t trust. Stop recognizing only 10% of your site visitors.
Three ways to get started:
Replace the patchwork of connectors, BI tools, attribution models, and manual
spreadsheets with a unified, agentic-AI-ready data backbone.
Data unification &
reporting
Connect sources in minutes, build custom metrics & dashboards, ship exec-ready reports.
Analytics, Attribution &
Journeys
First-party pixel + ID resolution, channel truth, halo and incrementality, MMM & cohorts.
Audiences &
Personalization
Predictive scoring, product affinity, rule- and AI-segments, activate everywhere.
Agentic AI
Out-of-the-box agents, anomaly alerts, budget/creative suggestions, MCP to your AI stack.
saved per year (Axis consolidation)
ROAS uplift with first-party CAPI & modeled attribution
ROI when Edge + Navigator are activated
Built-in security and compliance
Connect with your favorite tools in minutes
ISO 27001 CertifiedInternational standard for information security management
SOC 2 Type II CompliantAudited controls for security, availability, and confidentiality
Data Retention18-month standard retention (longer on Enterprise)
Privacy-First
“Using LayerFive, we were able to leverage deeper insights that helped us double our sales in 3 months, while saving wasted ad spend.”
CEO, BILLY Footwear
LayerFive delivers 2-5X better visitor identification through AI-powered first-party identity resolution—the core capability that makes attribution accurate and audiences actionable. Here’s the honest comparison:
TripleWhale focuses on basic unified reporting and attribution for Shopify brands. They charge $3K-$10K/month but still struggle with accurate attribution because their identity resolution is weak. They don’t offer predictive audiences or agentic AI capabilities.
Northbeam offers better attribution than TripleWhale but is expensive ($5K-$15K/month), complex to implement, and still limited to ~10-15% visitor identification rates. They don’t have audience activation or AI agents.
LayerFive delivers:
Switching offer: Show us your TripleWhale or Northbeam contract and we’ll match your remaining duration free when you switch to LayerFive.
Yes—and that’s precisely why brands switch to us. Here’s what LayerFive replaces:
Data integration tools (Supermetrics, Funnel.io): LayerFive Axis connects to 50+ platforms with pre-built OAuth integrations. Your data flows automatically.
Business intelligence platforms (Looker, Tableau, PowerBI): Axis includes purpose-built marketing dashboards and reports. No need for generic BI tools that require weeks of configuration.
Attribution platforms (TripleWhale, Northbeam, Hyros): LayerFive Signal delivers superior multi-touch attribution with 2-5X better identity resolution.
Customer data platforms: LayerFive Edge provides visitor identification, segmentation, and audience activation—the core CDP capabilities marketers actually use.
Analytics platforms (Google Analytics): Signal gives you complete web analytics with better accuracy than GA4.
Your current stack cost: $200K-$850K annually
LayerFive cost: $15K-$50K annually for most brands
Your savings: $150K-$800K annually while getting better capabilities
The only exception: If you need a full enterprise CDP for non-marketing use cases (customer support, product analytics, etc.), you might keep that alongside LayerFive. But for marketing-specific needs, LayerFive is your complete solution.
Week 1 (1-2 hours of your time):
Week 2 (2-3 hours of your time):
Week 3 (1-2 hours of your time):
Week 4 (1 hour of your time):
Total time investment: 6-8 hours over 4 weeks, mostly guided by our customer success team. Compare this to traditional analytics stack implementations that take 3-6 months and require dedicated data engineering resources.
When do you see ROI? Most brands see measurable improvements within the first 2 weeks as they start reallocating budget based on accurate attribution.
Many brands have invested in building custom analytics solutions on Snowflake, BigQuery, or Redshift. We understand that investment, and LayerFive can work with your existing infrastructure:
Option 1: Replace your custom solution
Option 2: Work alongside your warehouse
Option 3: Use your warehouse as a data source
The reality: Most brands who built custom warehouse solutions did so because there weren’t good alternatives. Now there is. The question becomes: Do you want to keep maintaining custom pipelines and building marketing features from scratch, or leverage a purpose-built platform that does this better at a fraction of the cost?
We’re happy to discuss which approach makes sense for your specific situation. Schedule a technical consultation →
Data security and privacy compliance are foundational to LayerFive’s architecture—not afterthoughts.
Security certifications:
Infrastructure security:
Privacy compliance features:
Why our approach is more secure than fragmented stacks:
With traditional setups, your data lives in 10+ different platforms, each with different security controls and different breach risks. With LayerFive, you have:
The cost of getting this wrong: Google paid $23M for search data sharing violations and $392M for location tracking issues. Meta paid $275M for data breaches. A single violation can cost more than decades of LayerFive subscriptions.
Our commitment: Your data security is not just about compliance—it’s about trust. We treat your data with the same care we’d want for our own.
We don’t just sell software—we partner with you for success. Here’s what every LayerFive customer gets:
Implementation support (Weeks 1-4):
Ongoing support:
Strategic support:
For larger accounts:
Community and resources:
The difference: Many analytics tools give you software and wish you luck. We invest in your success because your results drive our growth. When you succeed with LayerFive, you expand usage, refer other brands, and become a case study that helps us grow.
Customer satisfaction: 94% of our customers rate support as “excellent” or “outstanding.” Average response time under 2 hours. 98% of technical issues resolved within 24 hours.
