LayerFive Navigator

The Data Backbone for Agentic AI

Agents That Watch, Warn, and Win

AI tools are everywhere, but without contextual, ID-resolved data they’re blind. Teams still spend time chasing anomalies, reconciling attribution, and guessing budgets.

ISO 27001

SOC 2 Type II​

First-party data​

Privacy-first​

Dozens

AI tools; little coordination

<10%

Production success rate

-50%

Analyst time on monitoring

Slow

Insights to action gap

The problem: AI without context is blind

Marketers use many AI tools, but agents can’t act effectively without identity-resolved, journey-aware data.

No feedback loops

Hard to connect outputs (blogs, ads, creatives) to real funnel lift.

Slow & reactive

Teams discover anomalies late, miss budget shifts, and under- personalize.

The solution: Navigator

LayerFive Navigator provides out-of-the-box AI agents, a chat interface trained on your marketing data, and an MCP server to connect LayerFive to your enterprise AI tools—so you can monitor, diagnose, predict, and act across the funnel.

Where Navigator lives in the LayerFive suite

Axis​

Data unification &
reporting

  • Unified spend, performance, identity graph
  • Navigator watches & explains

Signal

Analytics, Attribution &
Journeys

  • Path-level & channel lift
  • Navigator optimizes budgets & mix

Edge

Audiences &
Personalization

  • ID-based activation
  • Navigator builds & ships audiences

Navigator

Agentic AI

  • The AI layer across all products
  • Enabling insights -> actions

What you get

Agent Gallery (prebuilt)

Anomaly Watcher

Flags abnormal CAC/ROAS/CR by channel, suggests fixes

  • Signals: Performance metrics

  • Trigger: 10% deviation

  • Confidence: 94%

Budget Optimizer

Rebalances budgets by predicted marginal ROAS

  • Signals: ROAS bands

  • Trigger: Weekly review

  • Confidence: 87%

Creative Doctor

Finds fatigued assets, suggests variants & briefs

  • Signals: CTR decline

  • Trigger: 20% drop

  • Confidence: 91%

Navigator Chat (Ask anything)

What will revenue be if I shift 10% from Meta to Google next month?

Based on current performance, shifting 10% budget from Meta to Google would likely increase revenue by 8-12%.

  • Projected Impact
  • Meta: -$15k spend
  • Revenue change: +$6.2k, ROAS improvement: 1.2x

MCP Server (connect your AI)

Expose secure, scoped endpoints so your Copilot/Notebook/LLM agents can read identity-resolved context and invoke actions.

  • Auth & Scopes
  • SSO integration
  • RBAC controls
  • Audit logs
  • Objects
  • Channels & campaigns
  • Journeys & audiences
  • Creatives & metrics
  • Actions
  • Simulate & allocate
  • Brief & activate
  • Export & analyze

Out-of-the-box agents on first-party truth

Navigator sits across Axis, Signal, and Edge to power:

Always-on monitoring

With anomaly detection and alerts

Decision agents

Recommend budget shifts and creative changes

Journey Q&A chatbot

Answers complex questions in plain English

MCP server

Connect enterprise AI tools to ID-resolved data

Join 100+ customers across 5+ countries using LayerFive to
unify data and scale growth.

Why teams choose LayerFive

$100K - $1M+

saved per year (Axis consolidation)

20%

ROAS uplift with first-party CAPI & modeled attribution

2-3x

ROI when Edge + Navigator are activated

ISO 27001 & SOC 2

Built-in security and compliance

Seamless 50+ Integrations

Connect with your favorite tools in minutes

Enterprise Security

ISO 27001 Certified

International standard for information security management

SOC 2 Type II Compliant

Audited controls for security, availability, and confidentiality

Data Retention

18-month standard retention (longer on Enterprise)

Privacy-First

First-party data collection with optional third-party enrichment

+23% Repeat Purchase in 90 Days

“Using LayerFive, we were able to leverage deeper insights that helped us double our sales in 3 months, while saving wasted ad spend.”

Picture of Billy Price

Billy Price

CEO, BILLY Footwear

? FAQ

Frequently Asked Questions

Why do marketers struggle to get value from Agentic AI tools?

AI tools lack contextual, ID-resolved data, limiting effectiveness. Marketers need AI agents trained on their marketing data to monitor performance, find insights, suggest optimizations, and integrate with enterprise AI workflows.

Navigator provides out-of-the-box AI agents that monitor performance and alert anomalies, a chatbot trained on complex marketing questions, and an MCP server enabling enterprise AI tool integration with your ID-resolved data.

Navigator agents suggest performance improvement opportunities, identify anomalies, recommend budget and creative changes, deliver insights via Slack or email, and create automated agentic AI workflows through MCP server integration.

Yes. Navigator enables custom agentic AI workflows by connecting the MCP server to your favorite tools. You can also ask the chatbot custom questions trained specifically on your marketing data.

Navigator provides an MCP (Model Context Protocol) server that makes your ID-resolved, contextual marketing data available to integrate with enterprise AI tools, enabling organization-wide AI enablement and custom workflows.

Expect 20-120K annual value from agentic AI organizational enablement, automatic performance insights before you ask, time savings through automated reporting and anomaly detection, and improved decision-making through AI-powered recommendations.