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In this webinar Sushil Goel, CEO of LayerFive and Billy Price, Co-Founder of BILLY Footwear will discuss how you can use consumer data to optimize marketing strategies that drive new sales!
Sushil Goel (founder of LayerFive) walks through his journey from electrical engineer to martech founder, explains why most attribution is misleading, and shows how strong ID resolution can transform marketing ROI and personalization. A must-listen for marketers and founders wrestling with fractured data and attribution challenges.
In this webinar Sushil Goel, CEO of LayerFive and Justin Then, Founder of Senshi Social will discuss how advertising platforms mislead you, and how to measure true ad performance in the post third-party cookie and post-IDFA world.
