Quick Answer: Understanding Fragmented Marketing Data Costs Fragmented marketing data costs e-commerce brands $200,000-$850,000 annually through tool stack bloat, duplicate subscriptions, wasted analyst hours, and poor decision-making. The average brand uses 12-15 disconnected marketing tools including data collection platforms (Supermetrics, Funnel.io), BI reporting tools (Looker, PowerBI, Tableau), attribution platforms, analytics tools, and CDPs. This fragmentation […]