Brands spend a lot of money on advertising and they have their own ways of measuring return on ad spend. With third party cookies going away, there is a general consensus that brands need to take a fresh look at where their ad budget is going and what would happen to their ROI. So it’s a great time to step back and see what are the key factors that affect the true return on your ad spend when brands have to rely on first party data. I group these factors as macro and micro. Brands could spend a proportionate amount of time and budget around these factors to get the biggest
bang for their buck.
Other blogs in this series:
Ad Performance in the Cookieless World: Soar or Crash
Your Advertising Analytics Could be Misleading You
Bringing in New Visitors: Not all paid clicks are created equal
Ad Performance in the Cookieless World: The Incremental Micro Factors
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