Author: Sushil Goel

When Apple and Facebook won’t play nicely together, how can you solve the issue of attribution? The problem:  It’s an open secret in the digital advertising industry that platforms such as Facebook and Google over-report advertising attribution, because they use models rather than metrics to produce some of their statistics.  More recently, much has been written about […]

Watch the video!  We are LayerFive, and we are bringing you five benefits of using a customer data platform. Customer data platforms help businesses better understand their customers and build deeper relationships with their audience. Organizations can leverage high-quality data that deliver more personalized experiences that can drive engagement and sales. It’s been reported that […]

Does the elimination of third-party cookies present an opportunity to finally get advertising attribution right? 2021 was unkind to marketers; as David Grohl would phrase it, we are “learning to walk again.” It’s the end of third-party cookies and the beginning of people having more control over their information, how it’s tracked, what can be […]

The initial promise of digital marketing rests on the hope that for once you’ll finally know exactly how and where your marketing budget is best spent. Every conversion is supposedly able to be tracked back to the correct source(s) and you as the marketer then know the actions you should take to improve your performance. […]

Today, customers engage with businesses through social media, email, and online ads using various devices like smartphones, smartwatches, and other wearables. These new technologies are designed to make communication and things like online shopping more convenient, but unfortunately for advertisers, this causes data to become more fragmented. This creates data challenges in digital marketing operations; […]

No Annual Commitments, with Month-to-Month Contracts Available through Nov. 31. LayerFive gives you a comprehensive 360 view of your customer journey, and we’re offering 50% off to new customers who sign up before November 31, 2021. Customers can compare LayerFive side-by-side existing systems or use it to complement current analytics solutions when Ad Spend spikes. […]

Did you know most of the time ad platforms mislead you about performance? In this webinar Sushil Goel, CEO of LayerFive and Justin Then, Founder of Senshi Social will discuss how advertising platform mislead you, and how to measure true ad performance in the post third-party cookie and post-IDFA world. Key take aways: Watch the […]

Over the past couple of years, the ecommerce industry has soared. It has surged manifolds since the pandemic has hit the world. Case in point, the world is going to witness further e-commerce penetration in the upcoming years. As per Statista, revenues from e-commerce in the United States skyrocketed to $431.6 billion last year. By 2025, it […]

If you’re a digital marketer, you already know the task of measuring advertising performance across platforms can be daunting, especially if you don’t have a way to track and measure campaign performance accurately. This post will cover the key metrics that shed light on discovering the campaigns that give you the most ROI and the […]

While getting a handle on first-party data needs to be the top priority of every brand, we anticipate that 2nd party (and to an extent 3rd party) data will continue to play a significant role in the marTech and adTech ecosystem. While programmatic advertising fraud and privacy issues related to 3rd party data needs to […]

Have you ever watched celebrities on the red carpet? Several 360-degree cameras capture them from all angles—this helps the journalists get the celebrity’s faces from every perspective. You might consider thinking about your target audience in the same way. As your audience interacts with your business, you want to capture their needs and interests from […]

This is the 4th and the last one in this series on managing “ Ad Performance in the Cookieless World ”. You can find the first three here:Ad Performance in the Cookieless World: Soar or CrashYour Advertising Analytics Could be Misleading YouBringing in New Visitors: Not all paid clicks are created equal We have discussed some macro […]