Author: Sushil Goel

Your agency campaigns aren’t performing like they used to. The world will produce 181 zettabytes of data by 2025. That’s a staggering amount of information, but here’s the problem: most agencies don’t know how to use it effectively. You already know the basics. 71% of consumers expect personalized interactions and 76% get frustrated without them. […]

The game has changed for agency profitability. Forward-thinking agencies are leveraging customer data platforms to transform their operations. Recent industry data shows that 65% of businesses have increased their investment in first-party data collection and management. It’s clear – delivering personalized, privacy-compliant customer experiences isn’t optional anymore. Agencies embracing CDP technology are seeing remarkable gains in both […]

Your marketing ROI measurements are probably wrong. Marketers chasing short-term gains miss up to 50% of their potential returns. The problem isn’t your strategy—it’s how we measure success. Data-driven marketing reveals a troubling disconnect between what we track and what actually drives business growth. Here’s the paradox: 64% of marketing executives strongly agree that data-driven marketing is […]

71% of advertising campaigns fail to meet expectations. 96% of digital marketers admit their advertising was a waste of money. These aren’t just disappointing numbers—they reveal something is fundamentally broken with how we measure marketing ROI measurement. You already know this. Your reports show success, but your CFO questions the numbers. Your campaigns look profitable on […]

120 marketing technology tools. That’s how many the average enterprise uses today. This explosion of martech has created a mess. Your customer data sits trapped in different systems that don’t talk to each other, making it impossible to understand who your customers really are. The problem keeps getting worse. Netskope’s 2019 Cloud Report shows businesses […]

Your Shopify store could be losing 30% more customers than it should be. That’s what happens when you rely on Shopify’s basic analytics tools. You’re making decisions with incomplete information, and it’s costing you sales. Shopify gives you the basics – sales by channel, sessions by device type, conversion rates, average order value. But here’s […]

Here’s something that should worry you: businesses measuring their content marketing ROI are 12 times more likely to generate higher returns than those that don’t. You’re probably not one of them. Most marketers struggle with accurately calculating their return on investment. The problem has gotten worse as marketing budgets shrunk from 12.1% of company revenue […]

Let’s be honest – when it comes to marketing analytics tools , pretty numbers in reports don’t matter unless they translate to real results. The truth is that LayerFive doubles marketing ROI through its omni-channel attribution capabilities. That’s not just a claim – we’ve seen it happen. The problem is… traditional analytics tools are falling behind. They […]

Let’s face it – your marketing is in trouble if you don’t have a Marketing Data Platform The numbers tell the story. 87% of marketers admit data is their company’s most under-utilized asset. Meanwhile, businesses using data-driven strategies are seeing five to eight times more ROI than those who don’t. Customer data has become the foundation […]

Managing customer data scattered across dozens of tools feels like solving a puzzle with pieces from different boxes. Businesses now collect more customer information than ever, but making sense of it remains a massive challenge. A customer data platform has become vital for modern businesses. These platforms automatically create detailed consumer profiles by capturing and […]

The Good News: So suffice to say part 1 of this article was pretty depressing. The good news is that you can do something to help in the short term that will also bring many long term benefits.. Your ad performance has been compromised and unfortunately there’s no turning back the clock. This solution requires a longer […]

A startling fact shows that 87% of marketers acknowledge data as their company’s most underused resource. Companies that apply data-driven strategies to marketing generate five to eight times more ROI than their competitors. Marketing executives understand this – 64% believe evidence-based marketing is vital in today’s digital world. Yet only 53% of marketing decisions rely […]