Author: Sushil Goel

Have you ever watched celebrities on the red carpet? Several 360-degree cameras capture them from all angles—this helps the journalists get the celebrity’s faces from every perspective. You might consider thinking about your target audience in the same way. As your audience interacts with your business, you want to capture their needs and interests from […]

This is the 4th and the last one in this series on managing “ Ad Performance in the Cookieless World ”. You can find the first three here:Ad Performance in the Cookieless World: Soar or CrashYour Advertising Analytics Could be Misleading YouBringing in New Visitors: Not all paid clicks are created equal We have discussed some macro […]

This is the 3rd blog in the series on “Managing Ad Performance in the Cookieless World” . You can find the other blogs in this series here: Ad Performance in the Cookieless World: Soar or CrashYour Advertising Analytics Could be Misleading YouAd Performance in the Cookieless World: The Incremental Micro Factors The purpose of advertising is to […]

This the second in the series of “Ad Performance in the Cookieless World: Soar or Crash”. Here I explore how data could mislead brands into believing that they are getting good  return on ad spend (ROAS)  but the reality could be that the ads may not be the real cause of the acquisition. Getting the  ad performance measurement  right […]

Brands spend a lot of money on advertising and they have their own ways of measuring return on ad spend. With  third party cookies going away, there is a general consensus that brands need to take a fresh look at where their ad budget is going and what would happen to their ROI. So it’s a great […]

One of the biggest reasons consumer data privacy regulations exist today is the exponential increase in the amount of consumer data being collected via cookies, mobile device IDs, and other means, which allows enterprises to follow users across the internet via third-party cookies & mobile advertising IDs. From these types of ads, to excessive amounts of data […]

With the explosion of devices and channels, businesses are collecting a lot of consumer data from a multitude of data sources. Due to this, consumer data is present across the enterprise in various systems It is estimated that on average companies with fewer than 1000 employees run an average of 22 applications, with many of […]