How e-commerce brands can build cookieless attribution infrastructure and increase ROAS by 20%+ while protecting customer privacy Introduction: The $66 Billion Problem Facing Shopify Stores Forty-seven percent of marketing spend—approximately $66 billion annually—is wasted due to broken attribution systems that can’t accurately track customer journeys. For Shopify store owners, this waste stems from a fundamental […]
Category: First-Party Data Collection
Complete Guide to First-Party Data Collection for Shopify Stores
Introduction: The $66 Billion Question Facing E-Commerce Nearly half of all digital advertising spend—47% according to Commerce Signals—is wasted due to poor attribution and fragmented data. For Shopify brands spending thousands monthly on Meta, Google, and TikTok ads, this waste translates to real dollars left on the table. The culprit? Inadequate first-party data collection in […]