Here we have days to conversion and orders by sources. This panel shows the average number of days to conversion for each different media source from the first click. This can help you know which channels to prioritize for slow burning versus quick conversions. Visitors will often use multiple different sources to visit your site […]
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Tracks visitors that came to your site via Google Organic and Google Ads in LayerFive.
Google visits performance tracks the number of visitors that came to your site via Google organic and Google ads. Visits through ads measure visitors who clicked a Google ad and then visited your site. Google ad clicks reports daily clicks. Ideally, this number and visits through ads will match closely, but usually, visits through ads […]
Measure Performance by Media Source in LayerFive
Let’s discuss how to use performance by media source. This panel breaks down the data from different media sources to show how different channels are performing. Clip 0:11 All media sources including owned, earned and paid are included, so you get a single view across overall performance. For the media sources that have campaigns, you can […]
Using LayerFive’s Ads Performance and Key Metrics
LayerFive is a unified customer data and attribution platform. We help e commerce companies achieve a single source of truth across their entire organization. In this video, I’m going to help you better understand LayerFive ads performance and key metrics. The set of tables in this section show the performance of the two most widely […]