The phone call every agency dreads starts the same way: “We need to talk about the numbers.” Your e-commerce client is looking at their Shopify dashboard, their Meta Ads Manager, their Google Analytics, and their email platform—and none of them tell the same story. They’re spending $50,000 a month on advertising, and they can’t figure […]
Category: Marketing Agency
How Marketing Agencies Can Consolidate Client Reporting Tools: The Complete Guide to Streamlining Operations and Boosting Profitability
Marketing agencies managing multiple clients face a universal challenge: fragmented reporting tools that drain time, inflate costs, and create operational chaos. Research shows that agencies spend an average of 15-20 hours per week per client simply compiling reports from disparate data sources. For agencies managing 5+ clients, this translates to hundreds of hours monthly—time that […]
How One Founder Discovered the $66 Billion Marketing Waste Crisis—And Built the Solution
Hear the full founder story in his own words. This blog post is based on an in-depth podcast interview where LayerFive’s founder shares the complete journey, technical insights, and lessons learned from building a marketing intelligence platform. How One Founder Discovered the $140 Billion Marketing Attribution Problem—And Built a Solution to Solve It The digital […]