Discover why 47% of marketing budgets are wasted due to last-click attribution. Learn how CMOs and Marketing Directors can use multi-touch attribution to calculate true marketing ROI and optimize channel spend for 20-72% revenue growth. Introduction: The $15 Million Question Every CMO Must Answer “Half the money I spend on advertising is wasted; the trouble […]
Category: Marketing ROI
Why 47% of Your Marketing Budget Is Wasted (And How to Fix It)
A Data-Driven Guide to Eliminating Marketing Waste and Maximizing ROI in 2025 If you’re a CMO or marketing director managing a seven-figure marketing budget, here’s a sobering fact that should keep you up at night: nearly half of every dollar you spend on marketing is accomplishing nothing. This isn’t hyperbole. According to Commerce Signals’ 2019 […]