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Customer data is critical to how we engage with people worldwide. The pandemic put customer data platforms (CDPs) front and center of every marketing team’s technology stack and is key to all business in any industry.  As the majority of customer interactions become more and more digital, this includes online shopping, virtual meetings, education, or […]

Every business online wants to know what brought customers to their website or ad. Having an attribution model is probably the most important thing you need in place when you’re trying to drive more customers to your site because you need to know what it costs to find them and what each order actually costs […]

With more customer data available today than ever before, it is critical for marketers to find a way to bring it all together into one unified view. A Customer Data Platform (CDP) provides you with a single source of truth where you can learn more about your customers, their behaviors, and how to better target […]

Did you know we all have multiple identities online? If you were to log into different websites using different devices like laptops, mobile phones, and tablets, use a personal email address to complete a purchase online, and then use a professional email address to log into a workplace application, both email addresses would be considered […]

Last week Google announced its replacement for FloC called Topics, “a new Privacy Sandbox proposal for interest-based advertising.” This means using your browser history Google Chrome will determine your top 5 interests (or topics in Google speak) and makeup to 3 of those available to the websites you visit and to their advertising partners. Each […]

Ecommerce companies are constantly looking for ways to improve their marketing strategies and better understand their customers. One tool that can help with both of these goals is a customer data platform (CDP). A CDP allows businesses to collect, organize, and activate customer data from various sources in order to create more personalized marketing campaigns.  […]

As consumers become increasingly connected and empowered, their journeys to purchase have become more complex. Gone are the days of simple linear customer journeys, with consumers now interacting with brands across multiple channels and devices before making a purchase. This has made it increasingly difficult for marketers to understand each touchpoint’s role in driving conversions. […]

Understanding privacy data and what it means to each individual has become more critical than ever. In a data-first world, we need to know how businesses get our information, how they use it, and what the regulations are around the uses. Let’s say you’re applying for a new credit card or loan; your data is […]

When Apple and Facebook won’t play nicely together, how can you solve the issue of attribution? The problem:  It’s an open secret in the digital advertising industry that platforms such as Facebook and Google over-report advertising attribution, because they use models rather than metrics to produce some of their statistics.  More recently, much has been written about […]

Watch the video!  We are LayerFive, and we are bringing you five benefits of using a customer data platform. Customer data platforms help businesses better understand their customers and build deeper relationships with their audience. Organizations can leverage high-quality data that deliver more personalized experiences that can drive engagement and sales. It’s been reported that […]

Does the elimination of third-party cookies present an opportunity to finally get advertising attribution right? 2021 was unkind to marketers; as David Grohl would phrase it, we are “learning to walk again.” It’s the end of third-party cookies and the beginning of people having more control over their information, how it’s tracked, what can be […]

The initial promise of digital marketing rests on the hope that for once you’ll finally know exactly how and where your marketing budget is best spent. Every conversion is supposedly able to be tracked back to the correct source(s) and you as the marketer then know the actions you should take to improve your performance. […]