Category: Uncategorized

Today, customers engage with businesses through social media, email, and online ads using various devices like smartphones, smartwatches, and other wearables. These new technologies are designed to make communication and things like online shopping more convenient, but unfortunately for advertisers, this causes data to become more fragmented. This creates data challenges in digital marketing operations; […]

No Annual Commitments, with Month-to-Month Contracts Available through Nov. 31. LayerFive gives you a comprehensive 360 view of your customer journey, and we’re offering 50% off to new customers who sign up before November 31, 2021. Customers can compare LayerFive side-by-side existing systems or use it to complement current analytics solutions when Ad Spend spikes. […]

Did you know most of the time ad platforms mislead you about performance? In this webinar Sushil Goel, CEO of LayerFive and Justin Then, Founder of Senshi Social will discuss how advertising platform mislead you, and how to measure true ad performance in the post third-party cookie and post-IDFA world. Key take aways: Watch the […]

Over the past couple of years, the ecommerce industry has soared. It has surged manifolds since the pandemic has hit the world. Case in point, the world is going to witness further e-commerce penetration in the upcoming years. As per Statista, revenues from e-commerce in the United States skyrocketed to $431.6 billion last year. By 2025, it […]

If you’re a digital marketer, you already know the task of measuring advertising performance across platforms can be daunting, especially if you don’t have a way to track and measure campaign performance accurately. This post will cover the key metrics that shed light on discovering the campaigns that give you the most ROI and the […]

While getting a handle on first-party data needs to be the top priority of every brand, we anticipate that 2nd party (and to an extent 3rd party) data will continue to play a significant role in the marTech and adTech ecosystem. While programmatic advertising fraud and privacy issues related to 3rd party data needs to […]

Have you ever watched celebrities on the red carpet? Several 360-degree cameras capture them from all angles—this helps the journalists get the celebrity’s faces from every perspective. You might consider thinking about your target audience in the same way. As your audience interacts with your business, you want to capture their needs and interests from […]

This is the 4th and the last one in this series on managing “ Ad Performance in the Cookieless World ”. You can find the first three here:Ad Performance in the Cookieless World: Soar or CrashYour Advertising Analytics Could be Misleading YouBringing in New Visitors: Not all paid clicks are created equal We have discussed some macro […]

This is the 3rd blog in the series on “Managing Ad Performance in the Cookieless World” . You can find the other blogs in this series here: Ad Performance in the Cookieless World: Soar or CrashYour Advertising Analytics Could be Misleading YouAd Performance in the Cookieless World: The Incremental Micro Factors The purpose of advertising is to […]

This the second in the series of “Ad Performance in the Cookieless World: Soar or Crash”. Here I explore how data could mislead brands into believing that they are getting good  return on ad spend (ROAS)  but the reality could be that the ads may not be the real cause of the acquisition. Getting the  ad performance measurement  right […]

Brands spend a lot of money on advertising and they have their own ways of measuring return on ad spend. With  third party cookies going away, there is a general consensus that brands need to take a fresh look at where their ad budget is going and what would happen to their ROI. So it’s a great […]

One of the biggest reasons consumer data privacy regulations exist today is the exponential increase in the amount of consumer data being collected via cookies, mobile device IDs, and other means, which allows enterprises to follow users across the internet via third-party cookies & mobile advertising IDs. From these types of ads, to excessive amounts of data […]