Author: Sushil Goel

Your Shopify store could be losing 30% more customers than it should be. That’s what happens when you rely on Shopify’s basic analytics tools. You’re making decisions with incomplete information, and it’s costing you sales. Shopify gives you the basics – sales by channel, sessions by device type, conversion rates, average order value. But here’s […]

Here’s something that should worry you: businesses measuring their content marketing ROI are 12 times more likely to generate higher returns than those that don’t. You’re probably not one of them. Most marketers struggle with accurately calculating their return on investment. The problem has gotten worse as marketing budgets shrunk from 12.1% of company revenue […]

Let’s be honest – when it comes to marketing analytics tools , pretty numbers in reports don’t matter unless they translate to real results. The truth is that LayerFive doubles marketing ROI through its omni-channel attribution capabilities. That’s not just a claim – we’ve seen it happen. The problem is… traditional analytics tools are falling behind. They […]

Let’s face it – your marketing is in trouble if you don’t have a Marketing Data Platform The numbers tell the story. 87% of marketers admit data is their company’s most under-utilized asset. Meanwhile, businesses using data-driven strategies are seeing five to eight times more ROI than those who don’t. Customer data has become the foundation […]

Managing customer data scattered across dozens of tools feels like solving a puzzle with pieces from different boxes. Businesses now collect more customer information than ever, but making sense of it remains a massive challenge. A customer data platform has become vital for modern businesses. These platforms automatically create detailed consumer profiles by capturing and […]

The Good News: So suffice to say part 1 of this article was pretty depressing. The good news is that you can do something to help in the short term that will also bring many long term benefits.. Your ad performance has been compromised and unfortunately there’s no turning back the clock. This solution requires a longer […]

A startling fact shows that 87% of marketers acknowledge data as their company’s most underused resource. Companies that apply data-driven strategies to marketing generate five to eight times more ROI than their competitors. Marketing executives understand this – 64% believe evidence-based marketing is vital in today’s digital world. Yet only 53% of marketing decisions rely […]

The Past 3 Years Have Been Tough for Digital Ads. How Did We Get Here? The goal of this article is to explain, in straightforward terms, why your digital ads have become more expensive and less effective over the last 3 years.  Then, we want to show you what you can do to combat it. […]

After a 12-year legal battle, Google has agreed to pay $23 million to settle a class action lawsuit brought by consumers who claimed that the company’s search engine shared their queries with advertisers or other third parties without their permission. Originally filed in 2010, the lawsuit alleged that when a Google user clicked on a link in […]

The information in this post is based on and credited to Shopify Commerce TrendsAs we head into 2023, retailers will need to be even more agile and responsive to the changing landscape to stay competitive and continue driving growth. This means adapting to shifting consumer preferences, new market conditions, and rising costs. One major challenge facing […]

The goal of a CDP is to create a single, unified view of each customer by aggregating data from multiple sources and storing it in a central location. When combined with attribution technology, a CDP can provide insights into the customer journey and how different marketing channels and tactics contribute to conversions.  Attribution technology tracks […]

Multi-touch attribution is analyzing and attributing the credit for a sale or conversion to multiple touchpoints in the customer journey rather than just one touchpoint. This can be particularly useful for e-commerce businesses, as it helps marketers understand the effectiveness of different marketing channels and tactics in driving sales. With multi-touch attribution, marketers can see […]