Author: Sushil Goel

Imagine boosting your return on investment (ROI) by 5 to 8 times simply by optimizing your marketing efforts. At LayerFive, brands can unlock the full potential of their consumer data, enhancing marketing analytics and cutting costs associated with data privacy compliance. LayerFive’s innovative solutions empower businesses to make informed decisions, leveraging Data-Driven Marketing Strategies to drive growth and efficiency. […]

A striking 65% of CMOs now see Customer Data Platforms (CDPs) as essential. They highlight the growing role of unified customer data in business decisions. This move towards CDPs is fueled by the need for better customer segmentation and data integration. It helps businesses tailor their marketing and boost ROI. LayerFive offers solutions to unlock consumer data value. This optimizes […]

In today’s digital world, not knowing what’s happening is not okay. Businesses are making more data than ever. They need to quickly measure, analyze, and act on this data to succeed. Did you know that companies using advanced marketing analytics solutions grow their revenue by 2.4 times? This shows how important the right tools are. At LayerFive, […]

Did you know that businesses using data-driven marketing are six times more likely to make a profit? The secret to success is in knowing how to segment customers. By understanding what customers want, businesses can make their customer journey analysis better. This leads to happier customers and more sales. At LayerFive, we give marketers the tools they need to […]

E-commerce success depends entirely on data-driven decision making, but only when that data works together seamlessly. Most online retailers operate with fragmented customer information scattered across disconnected systems, creating major obstacles to growth and customer satisfaction. Data silos across platforms Research shows that 60% of an organization’s valuable customer data remains unknown or inaccessible to […]

Your agency campaigns aren’t performing like they used to. The world will produce 181 zettabytes of data by 2025. That’s a staggering amount of information, but here’s the problem: most agencies don’t know how to use it effectively. You already know the basics. 71% of consumers expect personalized interactions and 76% get frustrated without them. […]

The game has changed for agency profitability. Forward-thinking agencies are leveraging customer data platforms to transform their operations. Recent industry data shows that 65% of businesses have increased their investment in first-party data collection and management. It’s clear – delivering personalized, privacy-compliant customer experiences isn’t optional anymore. Agencies embracing CDP technology are seeing remarkable gains in both […]

Your marketing ROI measurements are probably wrong. Marketers chasing short-term gains miss up to 50% of their potential returns. The problem isn’t your strategy—it’s how we measure success. Data-driven marketing reveals a troubling disconnect between what we track and what actually drives business growth. Here’s the paradox: 64% of marketing executives strongly agree that data-driven marketing is […]

71% of advertising campaigns fail to meet expectations. 96% of digital marketers admit their advertising was a waste of money. These aren’t just disappointing numbers—they reveal something is fundamentally broken with how we measure marketing ROI measurement. You already know this. Your reports show success, but your CFO questions the numbers. Your campaigns look profitable on […]

120 marketing technology tools. That’s how many the average enterprise uses today. This explosion of martech has created a mess. Your customer data sits trapped in different systems that don’t talk to each other, making it impossible to understand who your customers really are. The problem keeps getting worse. Netskope’s 2019 Cloud Report shows businesses […]

Your Shopify store could be losing 30% more customers than it should be. That’s what happens when you rely on Shopify’s basic analytics tools. You’re making decisions with incomplete information, and it’s costing you sales. Shopify gives you the basics – sales by channel, sessions by device type, conversion rates, average order value. But here’s […]

Here’s something that should worry you: businesses measuring their content marketing ROI are 12 times more likely to generate higher returns than those that don’t. You’re probably not one of them. Most marketers struggle with accurately calculating their return on investment. The problem has gotten worse as marketing budgets shrunk from 12.1% of company revenue […]