Customers have hundreds of interactions with a brand, their website, and their ads before ever placing an order. Understanding all the influences that led to the sale is more significant than knowing the converting landing page or the last click on an ad. How about getting a clear picture of how each marketing activity contributes […]
Author: Sushil Goel
Tracking Days to Conversions and Orders by Source in LayerFive
Here we have days to conversion and orders by sources. This panel shows the average number of days to conversion for each different media source from the first click. This can help you know which channels to prioritize for slow burning versus quick conversions. Visitors will often use multiple different sources to visit your site […]
Tracks visitors that came to your site via Google Organic and Google Ads in LayerFive.
Google visits performance tracks the number of visitors that came to your site via Google organic and Google ads. Visits through ads measure visitors who clicked a Google ad and then visited your site. Google ad clicks reports daily clicks. Ideally, this number and visits through ads will match closely, but usually, visits through ads […]
Measure Performance by Media Source in LayerFive
Let’s discuss how to use performance by media source. This panel breaks down the data from different media sources to show how different channels are performing. Clip 0:11 All media sources including owned, earned and paid are included, so you get a single view across overall performance. For the media sources that have campaigns, you can […]
When the cookies crumble…
LayerFive is here to help your organization transition from 3rd-party to a first-party data approach. As an e-commerce company or agency, you are undoubtedly trying to make sense of the customer data coming in from various digital marketing sources. Don’t let the effects of 3rd party cookies muddle your customer data any further. LayerFive offers […]
Why having a CDP is Key to Your Digital Marketing Stack
Customer data is critical to how we engage with people worldwide. The pandemic put customer data platforms (CDPs) front and center of every marketing team’s technology stack and is key to all business in any industry. As the majority of customer interactions become more and more digital, this includes online shopping, virtual meetings, education, or […]
Using LayerFive’s Ads Performance and Key Metrics
LayerFive is a unified customer data and attribution platform. We help e commerce companies achieve a single source of truth across their entire organization. In this video, I’m going to help you better understand LayerFive ads performance and key metrics. The set of tables in this section show the performance of the two most widely […]
Marketers, do you know why your customer placed an order?
Every business online wants to know what brought customers to their website or ad. Having an attribution model is probably the most important thing you need in place when you’re trying to drive more customers to your site because you need to know what it costs to find them and what each order actually costs […]
Become a Data-Driven Savvy Marketer
With more customer data available today than ever before, it is critical for marketers to find a way to bring it all together into one unified view. A Customer Data Platform (CDP) provides you with a single source of truth where you can learn more about your customers, their behaviors, and how to better target […]
Marketing to digital identities across devices and channels
Did you know we all have multiple identities online? If you were to log into different websites using different devices like laptops, mobile phones, and tablets, use a personal email address to complete a purchase online, and then use a professional email address to log into a workplace application, both email addresses would be considered […]
What the FLoC is Google Topics?
Last week Google announced its replacement for FloC called Topics, “a new Privacy Sandbox proposal for interest-based advertising.” This means using your browser history Google Chrome will determine your top 5 interests (or topics in Google speak) and makeup to 3 of those available to the websites you visit and to their advertising partners. Each […]
Ecommerce companies improve your marketing strategy
Ecommerce companies are constantly looking for ways to improve their marketing strategies and better understand their customers. One tool that can help with both of these goals is a customer data platform (CDP). A CDP allows businesses to collect, organize, and activate customer data from various sources in order to create more personalized marketing campaigns. […]