Limited Time Only: Drive Holiday Revenue with LayerFive
Ash DSouza • September 23, 2021
No Annual Commitments, with Month-to-Month Contracts Available through Nov. 31.
LayerFive gives you a comprehensive 360 view of your customer journey, and we’re offering 50% off to new customers who sign up before November 31, 2021.
Customers can compare LayerFive side-by-side existing systems or use it to complement current analytics solutions when Ad Spend spikes.
- Set up and start tracking key channels in less than an hour!
- Full access to Customer 360 Marketing, Identity Resolution, and Privacy Portal.
- No credit cards or annual contract commitments.
Click here to learn more about this special holiday offer and receive a demo of LayerFive.
You might also like:
After a 12-year legal battle, Google has agreed to pay $23 million to settle a class action lawsuit brought by consumers who claimed that the company's search engine shared their queries with advertisers or other third parties without their permission. Originally filed in 2010, the lawsuit alleged that when a Google user clicked on a link in search results, the site shared the search terms entered with third parties, potentially revealing personal information about the searcher. According to the suit, advertisers pay Google to see what search terms led consumers to a particular page.
As we head into 2023, retailers will need to be even more agile and responsive to the changing landscape to stay competitive and continue driving growth. This means adapting to shifting consumer preferences, new market conditions, and rising costs. One major challenge facing retailers is the shift toward e-commerce, which has accelerated rapidly during the pandemic. Online sales are projected to reach more than $31 trillion by 2025, taking an increasingly larger slice of total retail sales worldwide. To stay competitive in this environment, retailers need to offer seamless and convenient online shopping experiences and effectively leverage social media and influencer marketing to drive customer acquisition and retention.
Multi-touch attribution is analyzing and attributing the credit for a sale or conversion to multiple touchpoints in the customer journey rather than just one touchpoint. This can be particularly useful for e-commerce businesses, as it helps marketers understand the effectiveness of different marketing channels and tactics in driving sales.
