Last-click attribution is the reason most Shopify brands overspend on the wrong channels and starve the ones actually driving revenue. True multi-touch attribution on a first-party identity layer is how you fix it. Introduction Most Shopify brands are still making eight-figure ad spend decisions on a model designed when people browsed in one tab, on […]
Category: Multi-Client Reporting Platform
The Multi-Client Reporting Platform Agencies Need in 2026 – And Why Most Are Still Duct-Taping Spreadsheets Together
The honest answer: most agencies aren’t scaling their reporting — they’re just scaling their copy-paste. A purpose-built multi-client reporting platform changes that math entirely. Introduction You’re managing 12 client accounts. Each one lives in its own ad platform dashboard — Meta, Google, TikTok, maybe LinkedIn. Your analyst pulls data from each, rebuilds it in Looker […]