Category: Uncategorized

Managing customer data scattered across dozens of tools feels like solving a puzzle with pieces from different boxes. Businesses now collect more customer information than ever, but making sense of it remains a massive challenge. A customer data platform has become vital for modern businesses. These platforms automatically create detailed consumer profiles by capturing and […]

The Good News: So suffice to say part 1 of this article was pretty depressing. The good news is that you can do something to help in the short term that will also bring many long term benefits.. Your ad performance has been compromised and unfortunately there’s no turning back the clock. This solution requires a longer […]

A startling fact shows that 87% of marketers acknowledge data as their company’s most underused resource. Companies that apply data-driven strategies to marketing generate five to eight times more ROI than their competitors. Marketing executives understand this – 64% believe evidence-based marketing is vital in today’s digital world. Yet only 53% of marketing decisions rely […]

The Past 3 Years Have Been Tough for Digital Ads. How Did We Get Here? The goal of this article is to explain, in straightforward terms, why your digital ads have become more expensive and less effective over the last 3 years.  Then, we want to show you what you can do to combat it. […]

After a 12-year legal battle, Google has agreed to pay $23 million to settle a class action lawsuit brought by consumers who claimed that the company’s search engine shared their queries with advertisers or other third parties without their permission. Originally filed in 2010, the lawsuit alleged that when a Google user clicked on a link in […]

The information in this post is based on and credited to Shopify Commerce TrendsAs we head into 2023, retailers will need to be even more agile and responsive to the changing landscape to stay competitive and continue driving growth. This means adapting to shifting consumer preferences, new market conditions, and rising costs. One major challenge facing […]

The goal of a CDP is to create a single, unified view of each customer by aggregating data from multiple sources and storing it in a central location. When combined with attribution technology, a CDP can provide insights into the customer journey and how different marketing channels and tactics contribute to conversions.  Attribution technology tracks […]

Multi-touch attribution is analyzing and attributing the credit for a sale or conversion to multiple touchpoints in the customer journey rather than just one touchpoint. This can be particularly useful for e-commerce businesses, as it helps marketers understand the effectiveness of different marketing channels and tactics in driving sales. With multi-touch attribution, marketers can see […]

In the rapidly evolving metaverse world, businesses seek ways to enhance customer engagement and drive business growth. One powerful tool for achieving these goals is the Customer Data Platform (CDP). A CDP is a technology that helps businesses manage and activate customer data from various sources to create a unified view of the customer.  In […]

Identity resolution is critical for businesses of all sizes, as it allows them to connect data points related to specific individuals or entities across multiple systems, devices, or platforms.  By doing so, businesses can better understand and serve their customers, improve the accuracy and efficiency of their operations, and identify potential fraud or security threats. […]

Advertising is a crucial component of any business’s marketing strategy. However, effectively monitoring and reporting on the performance of your ads can be challenging, especially as you scale your campaigns and try to reach a wider audience. That’s where a multi-touch attribution platform and customer data platform (CDP) come in. These tools can help you […]

How Google Analytics 4 is Changing its Data Privacy Approach Google has been working on a complete overhaul of GA with a new version called Google Analytics 4 (GA4) to address privacy issues. GA4 is changing the paradigm of how key web analytics metrics are measured and also wouldn’t collect IP addresses and other key […]